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Redefining travel, the Italian way.
Founded in 2000 by Tony Guerrieri, Italy’s Best is a family-run company built on decades of experience in high-end travel and hospitality. Today, the company is led by his sons Luca and Lorenzo, who carry forward the same passion for excellence, attention to detail and personalized service.
Tony’s career began in Rome in the 1960s, working alongside prominent figures in the film industry. Over time, he established a strong reputation organizing exclusive events and tailored travel experiences for international clients and major companies.
Growing up in this environment, Luca and Lorenzo developed a natural understanding of the industry. After studying communication and art history, they expanded their experience across Europe and the United States, gaining valuable insight into international travelers’ expectations.
Today, Italy’s Best blends tradition and innovation to create bespoke itineraries and unique experiences throughout Italy. Thanks to a trusted network of partners, every journey is carefully designed to reflect each client’s needs.
The goal remains simple: to transform every trip into a seamless and unforgettable experience.
Italy’s Best offers curated travel experiences throughout Italy, from the northern regions of Piedmont, Lombardy and Veneto to the iconic destinations of Tuscany, Rome and the Amalfi Coast, all the way to Puglia and Sicily. Each itinerary is carefully designed to showcase the country’s most authentic and memorable locations.
Our approach is based on creating tailor-made journeys that combine comfort, culture and exclusivity. We specialize in customized and family-friendly itineraries, supported by a professional team committed to delivering exceptional, personalized service. Every experience is crafted to be seamless, allowing you to explore Italy without stress, thanks to private transfers, expert guidance and continuous support.
We provide luxury transportation with high-end Mercedes vehicles, driven by certified English-speaking professionals who combine safety, discretion and local knowledge. For a more exclusive perspective, we also offer private helicopter transfers and refined water experiences, including speedboats and yachts equipped with premium amenities.
Our licensed guides are selected not only for their qualifications but also for their passion and expertise, ensuring engaging and insightful tours.
At Italy’s Best, every detail is thoughtfully managed to create journeys that are smooth, immersive and truly unforgettable.
Choosing Italy’s Best means experiencing Italy in a way that goes far beyond the ordinary. We design immersive journeys that celebrate the country’s culture, flavors and traditions, from exclusive food and wine experiences to hands-on activities such as cooking classes, truffle hunting and private visits to local producers.
Every itinerary is crafted with meticulous attention to detail and personally supervised by the owners, ensuring complete quality control at every stage. From the initial planning to your time in Italy, each element is carefully managed to reflect your expectations and deliver a seamless experience.
As a family-run company, we believe in strong relationships. We collaborate only with trusted local partners who share our commitment to authenticity, sustainability and excellence. This network, built over decades, allows us to offer unique access to places, people and experiences that are not easily available elsewhere.
Our team combines years of expertise with a forward-thinking approach, staying ahead of travel trends while maintaining a deeply personal touch. Whether it’s a simple tour or a fully customized itinerary, every journey receives the same level of care and dedication. With Italy’s Best, travel becomes effortless, meaningful and truly unforgettable.
Experiences
Rome is a city where history is never far away. Ancient temples, imperial ruins and monumental fountains appear around almost every corner, but some of the city's most remarkable stories unfold away from the historic center. The Appian Way, or Via Appia Antica, is one of the best places to experience this quieter side of Rome.
Experiences
Sicily is a destination you can explore with your eyes, but one of the best ways to understand the island is through its food. Here, eating is not simply something you do between visits to ancient monuments, beaches, and historic towns. Food is an essential part of Sicilian culture, shaped by centuries of history, local traditions, and the many civilizations that have passed through the island.
Experiences
The Amalfi Coast is one of the most spectacular destinations in Italy, a place where dramatic cliffs meet the deep blue waters of the Mediterranean and charming villages seem to be suspended between the mountains and the sea. From the colorful houses of Positano to the historic beauty of Amalfi and the panoramic gardens of Ravello, every corner of this coastline offers unforgettable views.
Experiences
Rome is a city that rewards curiosity. Every piazza hides a story, every narrow alley leads to a centuries-old church, and every neighborhood reveals a different side of the Eternal City. While traditional group excursions are a popular choice, Rome private tours offer a far more personal way to discover the capital of Italy.
Experiences
Italy has an extraordinary ability to combine cosmopolitan elegance with breathtaking natural beauty, and few destinations showcase this contrast better than Milan and the Italian Lakes. In just one long weekend, it is possible to experience world-renowned fashion, refined gastronomy, Renaissance masterpieces, tranquil lakeside villages, and luxurious villas surrounded by spectacular landscapes.
Experiences
Italy is a country that rewards curiosity. While its iconic landmarks attract millions of visitors every year, the real magic often lies in the experiences that cannot be found in a standard itinerary. A quiet medieval village, a family-run winery tucked among rolling hills, a hidden beach known only to locals, or an unforgettable dinner overlooking a centuries-old piazza can become the memories that define an entire vacation. This is exactly why choosing a bespoke Italy tour has become one of the most rewarding ways to experience the country.
Experiences
This guide explores the best towns on the Amalfi Coast to visit, from iconic Positano and historic Amalfi to elegant Ravello and quieter gems like Praiano and Cetara. It also highlights unique ways to experience the coastline, including an Amalfi Coast by boat tour and a helicopter experience. Ideal for travelers planning a refined itinerary, it offers a broader view of one of Italy’s most spectacular destinations.
Experiences
This guide to Hidden Rome reveals a quieter, more authentic side of the Eternal City, far from crowded landmarks. From secret viewpoints on Aventine Hill to underground layers of history, local neighborhoods, and overlooked masterpieces, it offers a deeper way to experience Rome. Perfect for travelers seeking unique Rome tours and meaningful experiences, it shows how to explore the city like a local and uncover places most visitors never see.
Experiences
Discover Sicily through its rich culture, dramatic volcanic landscapes, and vibrant food traditions. From the elegance of Taormina to the power of Mount Etna and the authenticity of Palermo’s markets, every experience reveals a different side of the island. Explore curated Sicily tours that combine history, local flavors, and breathtaking scenery, offering a deeper and more immersive way to experience one of Italy’s most unique and captivating destinations.
Experiences
Discover Italy through its food and wine with immersive tours across the country’s most iconic regions. From vineyard tastings in Tuscany and Piedmont to street food experiences in Naples and artisanal production in Emilia-Romagna, each journey reveals authentic flavors and traditions. Explore cooking classes, local markets, and boutique wineries while connecting with the people behind the products, for a deeper and more meaningful travel experience rooted in Italian culture.
