The Only Way to
Tony Guerrieri, a long-time veteran of the Italy tourism scene, founded Italy’s Best in 2000 and today his sons Luca and Lorenzo hold the company’s reigns. In following in their father’s footsteps, they are committed to creating the ultimate travel experience for clients through exceptional, personalized service.
Who We Are
Tony Guerrieri’s career began in 1961 as the private driver for Elizabeth Taylor and Richard Burton when they were filming “Cleopatra” in Rome, which led to him to provide personal assistance to movie producers and actors, including Anthony Quinn, Ryan O’Neal and Warren Beatty, as well as other show business professionals when they were on location in the Eternal City.
When the crisis of the sector hit in 1970, American production companies stopped filming in Rome due to the increasing cost, Tony began working for upper middle class American tourists. Five years later, he became Director of Operations and Events Planner for the largest European company handling incentive American groups: Fourth Dimension Tours.
During his 25 years in this role, Tony garnered quite a reputation in both Italy and the U.S. thanks to the epic events that he organized for some of the biggest names in business, including Ford Motor Company, Metropolitan Life, Walt Disney Company, Oracle, State Farm Insurance, Farm Bureau and Wang Computers, among others. Simultaneously, Tony operated the Westin Excelsior Garage Limousine Company supplying services for clients occupying the hotel’s suites.
Fischer Travel contacted Tony in the 1980s to provide services for their VIP clients, kicking off a successful relationship that his sons carry on today. Tony created ITALY’S BEST in 2000 after Fourth Dimension was sold.