- Italy’s Best is currently run by Tony’s sons: Lorenzo, Luca and Laura.
Tony has been able to wisely instill in his sons the passion for this job. When they were little kids they often followed him during his trips throughout the country, attending the numerous events that he had arranges in different Italian towns for American incentive groups: spectacular dinners, exclusive visits. This was not a simple watching from the sidelines…it was rather a slow and constant transmission of the secrets of this job, the main guidelines to follow, the philosophy that has always inspired his way of operating: professionalism, respect, attention to detail, creation of experiences. Lorenzo and Luca got from Tony the love for art, the ability to deal with demanding clients in an intimate and personal way.
All these elements have been absorbed by them and resulted in a genuine knack for studying, which was cultivated at high school first (linguistic studies) and later in college (degrees in science of communication and art history). Love for travel brought them to England, Scotland, Ireland and above all United States. These experiences helped them to get a better understanding of the American culture and made it possible to enhance their self esteem and confidence in this business project. Today, one of the company’s main assets is the family involvement, which is essential to make Italy’s Best upscale clientele satisfied. In order to design deluxe itineraries, exclusive events and once-in a lifetime experiences, Luca and Lorenzo maintain the privileged network of contacts and friendships that has been established by Tony in the last 40 years. The final result is a superior professional acumen which is so important in travel.
